
(Bloomberg) — A virus that has killed millions of birds is spreading among US dairy cows, raising concerns that the outbreak may hurt demand for dairy and beef.
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While the US Department of Agriculture has said there’s little safety risk, the outbreak is unsettling the industry, with cattle and milk prices taking a hit. There’s concern some shoppers will balk at drinking milk or eating beef.
“Risks to consumer demand for dairy are prevalent in conversations,” StoneX Group Inc. analyst Dave Kurzawski said in a note to clients. He added that while there are “big risks on the table,” the impact of the illness on buyer behavior is unclear.
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