Controversy is brewing in ritzy Laguna Beach as wealthy locals go to war with trash-dumping tourists.
Just this week, the small coastal city south of Los Angeles launched an online campaign warning that littering is now a ticket-able offense.
Leading the charge are locals like Greg Viviani, who has taken to recording his cleaning exploits and posting them alongside passionate messages on social media.
Others have branded the trash ‘destructive tourism’ and are pushing city officials to do more to stop it, LA Times reported.
Residents are also increasingly irritated by clouds of cigarette smoke, illegal alcohol consumption and ‘loud’ vehicle exhausts – and have even taken out ads warning visitors to be more considerate.
