(Bloomberg) — New York’s Metropolitan Transportation Authority is now looking beyond physical barriers and police presence to reduce fare evasion, which may cost the transit provider as much as $800 million this year.
The MTA, which runs New York City’s subways, buses and commuter rail lines, is seeking to change rider behavior and will select a consultant to create strategies to persuade customers to pay the fare, according to a request for proposals posted on the MTA’s website. About 900,000 subway and bus riders evade fare every day, according to the notice.
“The MTA is advancing a holistic approach to address fare evasion that the blue-ribbon panel recommended in 2023, including tapping into the expertise of behavioral…
