Google’s use of artificial intelligence to sum up answers to search queries has publishers wondering if traffic to their websites will wither.
The internet titan announced Tuesday it is introducing AI-generated answers to online queries in the United States, in one of the biggest changes to its world-leading search engine in 25 years.
The change will soon spread to other countries, arguably reducing the importance of links and web pages for more than a billion people.
And bloggers, news outlets and others who benefit from people clicking on their links via Google’s search results could see audiences dwindle if people are sated by what its “AI Overview” serves up.
“It’s going to create a negative impact on brands and publishers who rely on…
