The catalyst for drinking less, or not at all, is unique for each individual but can range from physical health reasons to mental clarity. But whatever the motivation, the ‘sober curious’ movement is becoming more mainstream, especially among young adults.

The topic and trend was recently highlighted on the newest season of “Emily in Paris,” in which the title character explains that mostly Gen Z and millennials who adopt a wellness approach to their relationship with alcohol, though perhaps not fully sober, have started to explore not drinking.

“You might not be 100% sober, but you are interested in drinking less,” Hilary Sheinbaum, author of the “Going Dry” workbook and guide to drinking less, told “Good Morning America.”