
Rewearing clothes, not upgrading their phones and using bags for life.
It may sound familiar, as many people do this in their everyday lives, but young influencers are calling it ‘underconsumption core’.
Gen Z are taking to social media and making clips of their everyday routines – purporting it to be a new trend.
Nicole, from London, made a three-part series on her page about her normal life for her 100,000 followers on TikTok.
In one clip, she shows herself using trains and the London Underground instead of a car to travel to places to be sustainable and also because she ‘never learnt how to drive’.

Nicole, from London, said she takes public transport to be more sustainable but also because she cannot drive
Nicole also filmed…