The iconic motorcycle maker Harley-Davidson is the latest all-American brand to get slammed by conservatives over its ‘inclusion’ policies, including supporting Pride events for children.
The $6 billion-a-year firm known for its macho and rebellious image faces a backlash after campaigners exposed its diversity, equity, and inclusion (DEI) efforts and urged riders to steer clear.
Robby Starbuck, an online influencer, posted about Harley-Davidson’s support for hard-line policies about trans care for kids, critical race theory and sidelining white people in business.
The outrage echoes similar backlashes against John Deere, a tractor maker, and Bud Light, over a tie-up with a trans influencer that cost the beer-maker millions in lost sales.
