By Sheila Dang
(Reuters) – As the July opening ceremony for the 2024 Paris Olympics draws closer, U.S. broadcaster NBCUniversal is seeing renewed interest from major corporate sponsors in the premier global sporting event as fans are expected to fill Olympic stadiums for the first time since the COVID-19 pandemic.
Comcast-owned NBCU said on Tuesday it has sold $1.2 billion in advertising for the Paris games and is on track to achieve a new sales record in Olympic history. The company paid $7.65 billion to renew its broadcast rights deal through 2032, the largest deal in the world for the games.
Ad spending from International Olympic Committee (IOC) sponsors is currently up 18% from the previous summer Olympics in Tokyo that took place in…
